YouTube has transformed from being an entertainment platform to becoming a prolific communications and marketing platform for brands to reach consumers worldwide. One effective approach of using YouTube to promote your product or service is by improving your YouTube video’s search ranking for search terms related to the video. To help your YouTube video appear
Decisions to retool and invest in new product markets are necessary to stay relevant, but they can carry significant risk for manufacturers. This Advanced Manufacturing De-Risking Emerging Market Opportunities (DEMO) toolkit was designed to guide manufacturers through the process of identifying, evaluating, and addressing the risks that come with pursuing an emerging market opportunity Taking
Google Business Profile (GBP) is a Google-powered online directory that lets local businesses share vital company information such as hours of operation, products or services the company offers, and a phone number. This information is important because shoppers can use it to get in touch with a local business or know their hours of operation.
Project Zero alumni BinBreeze pitching their business on Dragon’s Den. Photo Credit: BinBreeze Every year, 100 billion tons of material enter the global economy, but over 91% of goods end up in the landfill at end-of-life[i]. As climate change, resource scarcity, and global issues expose our current economic system’s risks, the need for a
Thinking about expanding or relocating your business? Food, Beverage, & Manufacturing facilities across BC are more often facing restrictions on space, limitations on their infrastructure and utilities, and layout or flow issues due to organic growth. We often work with manufacturers that have grown over time into as many as 8 separate locations adding a
By powering approximately 40% of all content management systems (CMS) worldwide, WordPress has emerged as one of the top CMS platforms in the market. WordPress is versatile, easy to use, and open source which means that it’s completely free. While WordPress offers a wide range of benefits, it has some areas for improvement. One of
Search engine optimization, or SEO, is the process of improving a website’s ranking on search engine results pages (SERP). SEO covers different search queries on search engines such as Google or Bing, for example. Popular search engines such as these use a number of factors to rank a webpage. Google, for instance, uses over 200
Working from home during the COVID-19 pandemic has resulted in many of us having higher internet, electricity and heating costs. With the savings from not having to commute to work each day, these additional costs may be easier to manage; however, there is a tax break that could save you money on your 2020
Now, more than ever, it’s crucial that businesses consider their online presence and equip themselves with an understanding of what their website metrics mean and how to leverage them. Google Analytics is a commonly used analytics tool that lets business owners and marketers alike collect website data, gain insights about the website’s health, and derive
Sadly, in today’s COVID-19 climate, many small businesses are struggling. As someone who has been thinking about making the journey into small business ownership you are probably wondering if this is the right time to be looking to acquire an existing business for sale. Two of the first questions for many who are considering buying
Photo credit: En Lab Coworking Space “Decentralization of workforce” and “startup culture” have been popular terms circulating in the past decade, but what do these concepts actually look like in practice? The COVID-19 pandemic has forced thousands of large companies around the world to restructure their hierarchical structure and change their office layout. Work-from-home measures
Credit: Tourism Richmond The village of Steveston, already one of the Lower Mainland’s most popular destinations, is even more shopper and visitor friendly thanks to changes to make it a safer, more pedestrian accessible location. The City of Richmond has implemented changes to traffic patterns in August that expand the sidewalks and allow more space
In addition to ensuring public health and safety during the COVID-19 pandemic, supporting local businesses and economic recovery is a top priority for the City of Richmond. This report outlines some of the actions taken, underway or planned to help mitigate the permanent loss of businesses and jobs in Richmond, and to support economic recovery.
With the re-opening of many businesses, PPE and safety supplies are in high demand. Below is a compiled list of Richmond-made medical and personal protective equipment required to combat COVID-19. If you are a Richmond manufacturer or supplier of these products, or you are in the process of retooling to manufacture these crucial products, please
The closure of brick and mortar stores resulting from the COVID-19 pandemic has forced local businesses to pivot from their everyday ‘business as usual’. This new way of life has led local businesses to find alternate means to distribute their products. Below is a list of options available for your local small business when considering
During a time when all Canadians are being asked to stay at home, many Metro Vancouver businesses have remained open by providing essential services, adapting to e-commerce or by finding a safe way to serve their customers. In order to support these small and medium enterprises, various free online business directories have been created amidst
Looking for employment? We know that many workers, especially in the tourism, hospitality, aviation and service industries, have been temporarily displaced in this economic downturn. Below is a collection of job boards and job listings for some local companies that are still hiring amidst the COVID-19 crisis. Please note that this list is not comprehensive
Grant funding is often misunderstood, especially when it comes to government grant programs that support business growth. The key to applying successfully for grants boils down to three core strategies, and if leveraged well throughout the year, could result in thousands of dollars of savings, often for business activities that you are doing anyways. Plan
The BC Cleantech sector is one of the fastest growing segments of British Columbia’s economy, contributing to a cleaner and more sustainable world. Research and Development (R&D) continues to spark greener innovation within Richmond’s very own Cleantech sector. The inaugural BC Cleantech Awards will feature BC organizations at the Globe 2020 Conference to celebrate the
The Business Development Bank of Canada (BDC) states that roughly 40% of Canadian business owners are likely to retire within the next three years. Considering that nearly half of Canada’s GDP stems from small to medium-sized businesses, the Canadian economy is set to go through a tremendous transition in the years ahead. From a national
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